Analysis of the hottest Asian flexible packaging p

2022-08-22
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Analysis of Asian flexible packaging printing market (I)

normal align=left> as long as you visit the local supermarket, you will find some very interesting phenomena. What is the buying habits of local people? What is the approximate ratio between the total shelf space of a product and its sales volume

normal align=left> when a country's economy develops to a rich level, it is bound to improve the packaging materials and their internal products. At that time, supermarkets will become very influential, and the printing and processing industry will also begin to face new pressures, which is a replica of the West

normal align=left> at present, about 60% of flexible packaging in Europe adopts flexographic printing, and the proportion in North America is as high as 80%. However, in Asia, flexographic printing is only used in corrugated box printing and some narrow packaging printing, such as trademarks, labels, folding cartons, etc. There are only about dozens of high-quality wide flexo printing machines (plastic film printing machines) printing color flexible packaging; There are hundreds of high-quality gravure printing machines, even if there are not thousands

normal align=left> differences between eastern and Western consumers

normal align=left according to the latest report released by coherent market insights (Seattle)> Westerners are often surprised to find that Asian consumers have such high requirements for printing quality, even far more than Western consumers. This should be a habit passed down from Japan. General users in Asia not only know that flexographic printing requires exquisite packaging, but most of them still stay in the past. They think that the quality of flexographic printing is too poor. They only know that the quality of gravure printing plastic film is acceptable

normal align=left> in recent years, flexographic printing has made amazing progress, and now it has reached the quality expected by Asian users. Technological advances, such as thin plate technology, laser engraving rollers, elastic sleeves, newly developed water-based inks, are the key driving forces to promote flexographic printing to achieve high-quality printing. For example, many businesses that originally used offset printing or embossing, such as trademarks, labels, folding paper boxes, etc, Now you can use narrow width or medium width flexographic printing to complete. German reprap shows how to deal with liquid materials in lam3d printers

normal align=left> although most packaging consumers in Asia seem unwilling to adopt new attempts, some multinational companies in Asia have introduced flexographic printing, which is mature in other parts of the world, to Asia, which has provided reference for packaging and printing manufacturers in the Asian market, and its guiding role has been encouraging Asian printing manufacturers to invest in flexographic printing

normal align=left> in most western countries, most of the main foods are sold in supermarkets. Supermarkets are bound to become very powerful guides in the packaging industry, teaching them how to calculate their own costs. Most markets require small but fast delivery (j1t) to meet the limited space on the shelf. The promotion methods of the food industry have also been launched frequently, which has accelerated the transformation of multi terminal packaging design

normal align=left> printing processors like to apply the advantages of flexographic printing to meet the rapid changes and demands of the market. The important thing is that flexographic printing plate making is much faster than gravure plate making, and it is extremely cheap; Flexographic printing can quickly replace the substrate of any material. Even films such as PE can degrade plastics. At present, the sales resistance is large, so it can be replaced immediately, and it can be produced at full speed immediately (300 m/min). European printers use flexographic printing of PE or pet to achieve the required high quality, rapid replacement and high-speed production

normal align=left> in Asia, supermarkets can attract ordinary citizens, but housewives still like traditional markets. Supermarkets have not gained the advantage of food suppliers, so the development of flexible printing has been slow and long

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